Our vision is to be viewed as the best supplier of Br-Based Chemical company in China.

We satisfy our customers by delivering results through quality chemical products and services. Our desire to grow drives our passion to win in the marketplace. With a unified, low-cost operating structure, we’ll remain competitive across every business and in every geographic region.

We act with integrity and honesty.

We focus on customer and shareholder success and compete to win.

We recognize each person for the difference he or she makes.

We drive innovation and results by understanding the market and its opportunities.

We are committed to the values of responsibility, sustainability and transparency.

We create safe and health-conscious work environments, require compliance and embrace environmental stewardship.

We operate in compliance with the law and adhere to high ethical standards.

We assess the impact on customers and society when making decisions.

We are externally focused. Our businesses are defined by markets.

We are process-centered. Our processes are designed to optimize global performance.

Each plant manager is first responsible to company and second to a business, resource group or process.

We are led by an Executive Committee that enforces our principles, sets our strategy and manages our capital.

We are united by our common vision, mission, values and operating principles.